In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. The partnership entails the launch of an official NFL TikTok account, which is to bring about new marketing opportunities such as sponsored videos and hashtag challenges. The agreement occurred just two days before the NFL's 100th season kick-off at Soldier Field, where TikTok hosted activities for fans in honor of the deal. National Football League (NFL) announced a multi-year partnership. In January 2019, TikTok allowed creators to embed merchandise sale links into their videos. Other celebrities, including Jennifer Lopez, Jessica Alba, Will Smith, and Justin Bieber joined TikTok as well as many others. In the United States, celebrities, including Jimmy Fallon and Tony Hawk, began using the app in 2018. TikTok has been downloaded more than 130 million times in the United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China). On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries. The app was launched as TikTok in the international market in September 2017. If we don't expand on a global scale, we are bound to lose to peers eyeing the four-fifths. The founder of ByteDance, Zhang Yiming, stated that "China is home to only one-fifth of Internet users globally. History EvolutionīyteDance planned on Douyin expanding overseas. Douyin includes an in-video search feature that can search by people's faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. While TikTok and Douyin share a similar user interface, the platforms operate separately. Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. Not to be confused with doujin.ĭouyin was launched by ByteDance in September 2016, originally under the name A.me, before rebranding to Douyin ( 抖音) in December 2016. TikTok has been noted for downplaying its connection with ByteDance and for eschewing specific questions about the nature of TikTok's relationship with ByteDance and ByteDance's relationship with the Chinese government. However, multiple reports claim that there is little functional separation between TikTok and its parent because Beijing-based executives and internal company software developed by ByteDance are heavily involved in TikTok's operations. TikTok says that since May 2020, a CEO based in the United States has been responsible for making important decisions for the business. The Economist, Reuters, and Financial Times have described the Chinese government's stake as a golden share investment. In April 2021, a state-owned enterprise owned by the Cyberspace Administration of China and China Media Group, the China Internet Investment Fund, purchased a 1% stake in ByteDance's main Chinese entity. TikTok Ltd owns four entities that are based respectively in the United States, Australia (which also runs the New Zealand business), United Kingdom (also owns subsidiaries in the European Union), and Singapore (owns operations in Southeast Asia and India). Its parent company, Beijing-based ByteDance, is owned by founders and Chinese investors (20%), other global investors (60%), and employees (20%). TikTok Ltd was incorporated in the Cayman Islands and is based in both Singapore and Los Angeles. Several countries have restricted, banned, or attempted to ban the use of TikTok due to national security concerns that user data could be collected by the Chinese government, children's safety, addictiveness, terrorism, antisemitism, toxic content, misinformation, and mental health. TikTok's popularity has resulted in the platform having an increasing cultural impact worldwide. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google. Morning Consult named TikTok the third-fastest growing infotech brand of 2020, after Zoom and Peacock. In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. Since their launches, TikTok and Douyin have gained global popularity. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. TikTok, whose mainland Chinese counterpart is Douyin ( Chinese: 抖音 pinyin: Dǒuyīn: Shaking sound), is a short-form video hosting service owned by ByteDance.
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